So, it’s been a while since my last post. I’ve been getting some work done that needs to get done, and the results have been good
Today I want to write a post that was inspired by a thread on the Warrior Forum of all places. Here’s the thread if you’re interested in reading:
So, the thread was posted by KevScarb. Kev mentions that he’s had a great deal of success in online marketing, and based on his thread I believe him. Now, the one thing he was drilling into the readers was to identify a “market” and promote to it, vs. trying to just promote random offers.
I thought he made some excellent points that I wanted to expand on.
At the end of the day, there are only a few skills you need to master in order to have life long success online. I could go into those skills in another post, but the one of utmost paramount is the ability to sell. Call it copywriting, call it what you want, but really what all of us are doing is selling.
Now, that doesn’t mean we need to be promoting a product that requires a credit card to be considered “selling”. When promoting a CPA offer, something lead based, you still need to sell the prospect on the idea that it’s worth their time to submit a lead.
First, in terms of a couple resources that will help you with the skill of copywriting, I can also recommend what Kev recommended in his thread. Cashvertising By Drew Eric Whitman, and The Ultimate Salesletter by Dan Kennedy. Both are excellent resources and are very cheap. Also, check out this link and scroll down half the page:
The Boron Letters were written by the late Gary Halbert and have some excellent advice on how to sell in print.
Just because you become a good copywriter doesn’t mean you need to always make long for sales letters. The power of words can help your sales figures in a variety of formats.
Now, with that out of the way, let’s talk about what this post is really about. It’s about defining who you are marketing to. I’ve been known to say that the offer is everything. And it’s true, if you have a bad offer you’re promoting that no one wants, then you’re going to have a much harder time making a conversion.
But, when I say “the offer is everything”, it’s only half the story. First, I mean the “presentation of the offer”. Again, salesmanship. Also, who are you marketing TO becomes extremely important here.
To do this, you really need to sit down and identify who your customer is. If we’re looking at weight loss offers, then who’s the market here? Who is the person that would sit down and search for how to lose weight? All of a sudden, the more you see the person AS A PERSON, things get a lot easier. You start to learn their fears, their wants, their desires…. and now, a whole different set of keywords, URL targets, and possible banner buys become clear.
Now, in Kevs post, he is very big on list building. And yes, I can confirm that with CPA offers, your own products, etc., building a list is important. As they all say “the money is in the list”…. but keep in mind, it doesn’t necessarily have to be YOUR list.
With JV partners, other affiliates, etc., you can start to build the type of list that Gary Halbert talks about being the most valuable type. A buyers list. And more important than a buyers list, is a list of people that have bought from YOU before.
When you define the market, then you can start defining market segments. Within the massive “weight loss” market, there are tons of market segments. Men wanting to “get ripped” is an obvious one. What about women wanting to lose post-pregnancy weight? What about women wanting to lose weight for their wedding? See what I mean? After that, it’s a matter of presenting offers to those market segments, but more importantly, presenting them in a way that relates to THEM. What would your ads and landers look like if you were marketing to women wanting to lose post-pregnancy weight vs. those wanting to lose weight for their wedding?
You’ll find the successful offer by rotating offers on the backend, and if you have a list, promoting to them over time. But really, you know what your market segment wants at this point, and it’s just a matter of directing them to what they could really use.
Anyway, that’s all I had for today. I thought Kev made a great post and I wanted to pass it along with my own thoughts.
Hope everyone is doing well, talk to you soon!