Are You Having Trouble Finishing? Blame the Lizard…
Posted by Chad Hamzeh in Affiliate Marketing, Marketing Principles, Motivation, Productivity on May 30th, 2011 | 11 comments
Hey guys,
So let’s not address any innuendo in that title. Move along, move along…
Today’s post is about something which plagued me in the past and still challenges me. It’s about finishing projects, campaigns, whatever.
These days, knocking out a CPA campaign is easy. If I’m buying my traffic on a self serve platform, I can often be up and running very fast unless I really have to think of a unique angle. If I’m on a keyword based platform, specifically search based, things take longer due to really getting into visitor psychology but for the most part, CPA campaigns are pretty quick for me to do.
However, when I started with my own product creation, and even now, finishing them to completion is a challenge. Having that steam to go start to finish and get launched is only the beginning. After I’m launched, I then need to build even more momentum to start split testing and optimizing.
As humans, many of us have problems with this. We get to 90%-95% and pull back on the throttle… self sabotaging if you will.
If you have 20 minutes, I want you to watch this video by Seth Godin entitled Quieting the Lizard Brain… One of the moderators on the StackThatMoney Forums (great private forum by the way if you’re looking to further your CPA knowledge, I hang out there to brainstorm and keep the skills sharp) posted it and I think it’s a great video to share:
Seth Godin: Quieting the Lizard Brain from 99% on Vimeo.
Hope you guys enjoy it, feel free to comment!
Chad
11 Responses to “ “Are You Having Trouble Finishing? Blame the Lizard…”
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Great video, Chad, thanks!
Chad:
Thank you for sharing this video. I really appreciate it.
Whenever I listen to Seth Godin I learn something, and today was no exception. The lizard brain stuff was very educational. And I love his close — “you don’t have an opportunity, you have an obligation.” Great stuff.
Seth Godin is my hero, Linchpin is a great read!
Great great great! Seth Godin always lays it down straight.
Thanks for posting
Hi Chad, great video and so educational many thanks for posting it here. I related “Lizard Brain” to myself so much and had a good laugh. But you know what, I made a deal with my Lizard Brain and it will shut up every day for 30 seconds now lol.
You always delivers value to your suscribers. Stay in your list is one of the best things I have made in my IM efforts.
Thank you.
Hey Jose, thanks for the kind words. Much appreciated.
Chad, I tell my lizard brain to be quiet and stop. I meditate once or twice a day for a few minutes to silence the talking mind. Then, it helps me get back control of the ship. This discipline keeps it in check but lets it know who is boss. Otherwise it will think it is boss and make you its bitch. Not kidding. It grows like fungus and takes over your life. Let it know it cannot talk unless it raises its hand first. You are the master and it is the student. I wrote a hub about it since it’s part of the ancient 9 code. http://rickzepeda.hubpages.com/hub/Number-9
Rick… thanks a lot for the share. I spent 10 days in a meditation camp when we were in Thailand. It was actually extremely tough, harder than fight training for sure, haha. 10-14 hours a day of meditating.
Like I said, was really tough, especially for someone who over thinks things like myself. I will say that after those 10 days I was more relaxed than ever.
Rick… FYI, I see 1111 everywhere… you’d be amazed by some of the examples. Not just the time on a clock, but some of the crazier examples for me are:
• 1111 parking stalls available when I pulled into the mall one day.
• 1111 people on a specific sub-forum at the exact moment it was 11:11 AM (I still have the screenshot, nuts).
• 1111 in a Facebook group that I had joined.
bizarre.
Much appreciate your sharing this right now, as I’ve committed to too many things already. The key is like Seth says, be very very selective about that to put those 2 breaths to. Discriminate. Good advice for overzealous people like me.
Cheers!