Steve Jobs Gave Bad Advice?

Steve Jobs Gave Bad Advice?

Hey hey…

Well, sad news in the tech world yesterday as I’m sure you’re aware.

Steve Jobs, the head honcho and founder of Apple, passed away.

Before I get into what this post is about, let me just say I think Steve was a better entrepreneur than just about anyone can hope to be. His ability to see market gaps and improve on already existing technologies was unreal.

He was extremely good at what he did, and by all accounts was a very loving family man as well, so I hope he gets the rest he deserves now.

As you’ve probably seen, Facebook and the like have been flooded with various quotes by Jobs, one who was never to hold his tongue. He said what was on his mind, and his actions were intentional.

One quote in particular going around, goes like this:

“Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do. If you haven’t found it yet, keep looking. Don’t settle.”

Pretty sound advice I’d say, makes sense, and is practical if you interpret it the right way.

But keep in mind one key thing he said. He said “love what you do”, which in my head is quite different than what people think of when they say “do what you love”.

I don’t want to be the bearer of bad news, but “do what you love” is a reason why a LOT of business owners fail.

Hear me out.

Often, the basis for small business owners starting businesses is so they can “do what they love”, solely.

But all too often, what we love to do isn’t necessarily based on market demands and needs.

I know a lot of martial arts and mixed martial arts business owners that have had to shut down their businesses due to no demand in their area.

The typical story goes as follows.

They love *practicing* martial arts, so they assume they would love to operate a martial arts gym.

The problem with approaching business in this way is that there are a lot more aspects to running the business than just the martial arts aspects.

And this is where many trip up.

I’ve spoken with artists, and local film producers that have said that when they would try to do client work (you know, the stuff that pays the bills), they would lose a lot of creativity in the process, and their work would suffer. And eventually, they wouldn’t “love” it anymore.

So what’s the solution? Do something you don’t particularly enjoy, but brings you money?

Well that’s an individual thing. I know some CPA marketers that kinda hate it, but love the money it brings them so they put the work in.

I’ve never really been like that. I can do that for a while, but after some time, I personally lose steam doing this.

What I’ve found to work for me is the following…

I understand the overall picture of my business. I enjoy helping others with their businesses, and on the coaching side of things you could say I “love” that.

However, more and more lately, anything I don’t enjoy, I try to find more competent people to do those things for me.

In the beginning, sure, you might not have the funds to do so, but that’s just the way it is.

The other thing is, your market, your niche, ideally there is a need or a gap in the marketplace.

Everyone refers to Steve Jobs as an inventor. And he was in some respects, but I think people believe all inventors always come up with brand new creations out of thin air.

Often, this isn’t the case.

Typically the ones that really move mountains have the ability to see what is already working successfully, and improving upon that dramatically. Filling the GAPS in the market, and making people see what they were missing when they didn’t even know it.

Jobs was awesome at this.

The GUI wasn’t invented by Apple or Microsoft, Xerox was using it first… Jobs used his time there to see a piece of technology that was working, and apply it in a different way to what they were currently doing.

Portable MP3 players were around before the iPod, as were touch screen phones before the iPhone. And obviously, tablets were around before the iPad.

But what did Jobs and Apple do?

They were able to see gaps in the marketplace, see that those prior products could have been so much more, and be improved on.

Add to that some AMAZING marketing and branding (which is arguably the reason their products stand out so much), and you have a winning formula.

So, don’t always think you need to create something brand new from scratch never been done before. That’s putting a lot of pressure on yourself, and those ideas in this day and age are sometimes tough to come by.

However, there are tons of opportunities to improve on someones marketing process, their product delivery, advertising angles, targeting, etc.

A really great book I recommend everyone read is The Millionaire Fastlane by MJ Demarco. You can pick it up on Amazon…. maybe I should put an affiliate link here to make a couple bucks but whatever.

MJ made millions in the lead generation space, selling leads to Limousine companies. He said there were already about 12 big competitors in his space, but they all had gaps he could capitalize on.

Did he necessarily do what he loved all the time? No, of course not. But he discovered a need, put his nose to the grind stone and worked through it.

Get that book.

And as for Steve Jobs. What can you say? Awesome. I think anyone in any field that can get to those heights is playing on a different level that is tough to fathom. He was one of those guys for sure. Aggressive at times, but whatever, that’s what it takes sometimes.

Thanks for reading, talk soon.