The 9 Habits of Highly Successful Marketers

The 9 Habits of Highly Successful Marketers

Hey hey what’s up?

You may or may not have seen this, but I pulled it from a post within our forums.

Although you may have seen this, I think it’s worth repeating. This is one of the most important articles I’ve written, and too few marketers (whether in CPA, product creation, etc) actually abide by these.

Implement just a few, and you should see massive results! Enjoy:

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I wanted to pass on a few of the key habits that have helped me accelerate my income and allowed me to grow quickly in the internet marketing game.

Anytime I’m not getting the results that I’m looking for, I refer back to this list to see if there’s anything glaring that I’m deviating from. I hope it helps you as it’s helped me:

Key Habit #1: Re-Investing Your Money Wisely

When I first started out, my affiliate manager at C2M told me that if I continued to invest in myself I would continue to grow.This was very smart advice.

If you’re buying traffic, cash flow is one of your biggest challenges when you start spending a lot, especially if you’re working within the traditional affiliate model of arbitraging traffic. My goal in the forum is to get you evolving past that, but either way this habit applies.

Blowing your money on unnecessary toys, and outside of your strong channels isn’t smart.The 80/20 rule seems to apply here as well.The majority of your results and traffic are going to come from a minority of all the testing you’re doing.

It’s your job to identify the channels, sites, keywords, ad groups, and traffic sources giving your best/most returns, and to reinvest your time and money there to scale.

Once you start making good money, that’s not the time to buy the next course, or a new laptop when your existing one is working just fine, or going on a vacation.

Your companies money isn’t your money, remember that.

You should be re-investing in marketing, outsourcing to work faster and more effectively, and software ONLY if needed.

Now I’m not saying educating yourself isn’t important, but understand there is only so much new stuff to learn.The majority of your day should be spent on driving traffic, building lists where you can, and testing/presenting your offer or affiliate offers in a better way.

Enjoy your money, sure, but do you really need that new car or new house just yet?

Key Habit #2: Focus in Regards to Markets and Traffic Channels

Some will disagree with me here, but I think the whole “multiple streams of income” thing is one of the main reasons most fail in their online business. I’m not against it entirely, but I feel in the beginning, people just don’t go deep enough in one area, and thus, never get anywhere.

You’ve heard me say this before, but the best of the best usually focus on 1-2 target groups of people, and find ways to serve them well.

Also, in the beginning, they are typically masters of 1-2 traffic channels instead of spreading themselves thin. There are exceptions to these rules but the majority of other successful marketers I’ve spoken with share these characteristics.

When you start list building and relationship building with your list, that “1-2″ target groups suggestion goes down to “1″ typically. It’s not impossible to write and market effectively to several different markets, but if you’re on your own, it can be complex.

Be a sniper rifle, not a shot gun.

Key Habit #3: Building Lists

So much has been said about this so I don’t want to be repetitive. It requires patience and discipline to build lists and not just go for the kill. Keep in mind, you have a better chance of selling to someone if you can get them to commit to an opt-in or some kind of action on your site.

You have more opportunities to market to them, and with a variety of services/offers if you want.

You don’t have to use “squeeze pages” if you don’t want, but adding a floating opt-in or collecting partials on your in house offer can give you the data you need to build a real business.

Key Habit #4: Focus More on Your Own “Stuff”

Doing too much competitive intelligence, spying, whatever, will take you away from what you need to be doing, and that’s implementation and execution.

Worrying about what others are doing or saying on forums, blogs, whatever else is a waste of time.

Learn by doing, focus on your market, listen to your markets gripes and concerns, and act fast to address those.

Key Habit #5: Try to Move Towards Traffic Sources that Require Less Babysitting

In the very first video I ever released, I talked about how I like to scale everything to direct to site media buys if possible.

I picked this tip up from a very smart media buyer, and it’s helped a lot in getting a little more “hands off” in my business.

Daily management of keywords and ad groups, dealing with traffic sources that make up weird rules randomly, this all can be a drain on time and energy. I’ve always been a fan of direct to site buying, and with small direct to site buys, the entire setup process can be more or less outsourced for cheap, which I explain in the media buying forums.

With a lot of direct to site stuff, the volume is still there, but it’s more manageable and transparent, and the human element helps a lot especially if you’re a merchant with a high converting product. You have a lot more leverage to play with here.

At the end of the day, unless you’re a merchant spending a lot of money and you have a high EPC back-end in place, basing your entire business on Google or Facebook isn’t the wisest move. YES, they are great testing platforms, and YES they have amazing volume.

But once you have your numbers in place as to what’s working or not, it can be wise to start looking to another platform as your bread and butter.

Key Habit #6: Get Rid of Negative Influences in Your Life

This is more a lifestyle thing but it’s extremely important. It’s very difficult to work with a clear mind amongst the challenges that running an online business can present, when you have negative people bombarding you with their issues daily.

I speak from experience on this. It can be draining. Associating with people that complain constantly about their money problems, health problems, dog problems, or whatever, can eventually drag you down with them.

Making money online, can be challenging and requires you to take intelligent risks. The last thing you need is someone telling you you’re going to screw up, or to get a real job, or whatever their daily hang up is.

Key Habit #7: Say “No” More Often

Looking at my project list, it’s obvious I still need to work on this.

Once you start getting successful, or people realize you do have legit skills, they’ll be asking for help or to get involved in their projects.

Unless this is something that will directly benefit your cash flow and business, say “No”. You don’t need to make all the money in the world, and you don’t need to get involved in every project thrown at you.

Focus on YOUR market, YOUR lists, and YOUR traffic. Sounds greedy and selfish I know… but it’s not.

Key Habit #8: Deal in The Bigger Verticals

OK, I’ve said this before, and some still attack me for it.

Myself and other successful affiliates/marketers always deal in the big niches. Health, Money, Relationships, Entertainment.

Everyone wants to be young, skinny, rich, and popular… and ideally have fun doing it.

The thing here is, even a small splinter of one of these massive verticals can make you a LOT of money.

What that means is, you don’t just take on “weight loss” or “fitness”, for example. There is “fitness for rugby players”, or “weight loss for hispanic women”. Or what about all the different types of diets? What is the real end result people want from them?

Same goes for the make money niche.

The fact is, you’re still targeting the make money niche if you present your offer in a way that shows chiropractors how they can make more money with their practice. The end game still applies.

As I’ve said, keep the pain primal. The reason hobby and game niches do so well is because “entertainment” is a need by almost everyone. All work and no play make Jack a dull boy, right? Facebook and most social networks are a prime example.

Yes, there are some sites like the infamous ParrotSecrets.com that has done extremely well in the Parrot and Parakeet niche, but even that is in the massive Pet vertical.

There’s a reason CPA offers are all in these massive verticals. It’s up to you to segment these markets into more manageable segments and present your offer appropriately with the proper angles.

At the end of the day, if no one wants it, no one wants it. Billions of dollars get spent in the big verticals, and there are so many ways you can present the offers here, you could never hit everyone if you tried.

A great way is to do a simple lead gen to capture an email in your market segment, then mail them relevant offers afterwards. Nothing ground breaking, but even if you’re an affiliate this gives you the ability to customize your front end.

Basically, give the segment what they want, then you show them what they need.

You don’t insist to them they need something from the get go.

Key Habit #9: Get Comfortable Outsourcing

It’s not cool to work 16 hours a day, despite what some affiliate network owners and blogs will tell you. Especially if you work on your own. I’ve done it. If you are actually working and implementing this much, hopefully you’re making some money and chances are there are some tasks you can unload on others.

Your mind and time should be free’d up for strategy, offer presentation, and marketing prowess. Try to unload the grunt work to others. Keep in mind, you will need to either write copy or have a good copy writer for ads and landers. I recommend getting good at writing copy even if to just identify what good copy is.

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So there you have it, the 9 Habits of Highly Effective Marketers. Feel free to comment on this, as always.

Thanks very much for your time!

Chad Hamzeh