Currently Browsing: Marketing Principles

“THAT DOESN’T WORK!”

I hope you’re having a fantastic week thus far, and yes it’s been a long time since I last posted. This post is going to ruffle a few feathers, you could say. And when you read this, I want you to be honest with yourself of whether or not you fit the mould of the type of person I’m describing. Have you ever given advice to someone, and every action you suggested, they would give you a “ya but” type of answer. Or they’d put up the next barrier in a never ending barrage of excuses as to why they can’t fix the problem they’re facing  (but are happy to...
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It’s the single greatest money-getting secret. Ever.

It’s the single greatest money-getting secret. Ever.
Today we’re going to talk about response. Specifically, why you typically DON’T ever get the response you want, or the response you were expecting. And when I say response, I mean getting high click through rates, increasing conversions, and making more money with the same amount of traffic that other marketers get. There is a formula on how to make your ads stand out and get your prospects to take action. It goes like this: Curiosity + Self-Interest = Cha-Ching! Let me explain. You see, curiosity is actually the most powerful emotion, you can stir. And here’s why: Once you arouse...
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How to Make BIG Money… Really Fast!

How to Make BIG Money… Really Fast!
I get lots of questions when it comes to affiliate marketing, buying traffic, and product development. The vast majority of these questions have really good intentions behind them… “Should I use a landing page for this?” “Should I use blue or red for the button?” “Should I use Facebook Ads?” “Should I ___________?” I encourage questions, we all had to start somewhere. And often we all need a bit of direction. But, the fact is that most of these sorts of technical questions can be answered by one word… “test”. You need to...
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Why Most List Building Sucks…

I often encourage new and experienced marketers alike to do list building to some degree. And yes that goes for CPA & Clickbank affiliates as well. The benefits of building an asset, and a controllable traffic source such as an e-mail list, are endless. Now, one big complaint I get when people try to list build is the following: “People opt-in, but they don’t convert. I get a bunch of freebie seekers!” That last part is key. Freebie seekers. And frankly, if you’re encountering this, it’s most likely your fault. Hear me out. One thing people don’t do...
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Direct Linking, Honeypots, and What’s Really Most Important?

Hey guys, I know we talk a lot about angles. Angles are what make the winners and losers. The problem is, angles can be done through a number of means. The most obvious being ads and landers. But if there was one thing that trumps everything else, it’s probably also the most obvious… and that’s a group of people that actually want something. Ya ya, you’ve heard it all before… find a “starving crowd” or WHEN a crowd is going to be starving. Ask yourself, what’s easier to do… convince someone they need something, or find people that want it and see...
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